Case study

Helping Akind scale with subscription spend clarity.

Akind is a Swedish-based group that helps businesses and individuals grow by providing recruitment, staffing, and learning solutions through its diverse family of brands. Including the likes of Academic Work, Brights, and Crowd Collective, they aim to contribute positively to people, society, and the environment. But across all their brands, they realised that unmanaged spend was a common problem.

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Akind is a family of brands working together to unlock the growth potential of people and companies. Akind’s business is building other businesses. They help their companies outperform the competition.

Location

Sweden

Company size

10K

Industry

Professional workforce development and consulting

Gergø Poteczki Turulsen

Marketing Manager

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Last updated

October 24, 2024

Reading time

3 minutes

Written by

Gergø Poteczki Turulsen

The Company

The Challenge

Bring clarity to subscription spend.

Akind was facing a challenge known to procurement teams across the globe: lack of clarity and control over long-tail spend, particularly around subscriptions. They needed to:

  • Bring control to unmanaged spend and subscriptions, particularly for employees in IT and Marketing.
  • Identify the correct person responsible for spending.
  • Understand subscription ToS and Privacy Policies, notice periods, durations, and much more.
  • See which subscriptions are currently in use, find unused ones, and update this information in their systems.
Mazepay has really improved our spend management by allowing us to view detailed reports on costs paid by card. These costs were previously a black hole for us, as well as non-negotiable and un-manageable.
Ronja Fornell, Procurement Specialist, Akind

The Solution

Easily manage subscriptions with the Mazepay solution.

The solution where we combined Eurocard's virtual cards with Mazepay's end-to-end process was perfect to both bring clarity to their subscription spend and easily manage individual subscriptions organisation-wide.

When employees use Mazepay to purchase a subscription, they first need to get that purchase approved by the right people. Our workflow tool is the perfect solution for this, as you can set rules in the dynamic request form that prompt the employee for more information, like renewal dates, terms & conditions, and much more.

And in the purchase request thread, procurement could ask employees for more information when needed, providing a clear and transparent audit trail for every single purchase.

When combined with the other information the form gathers, Akind’s procurement teams were easily able to see which teams bought which subscriptions, when they would renew, and prevent non-compliant subscription purchases before they occurred.

These insights come from secure Eurocard virtual cards issued to each employee for exact amounts, and these cards automatically expire once the subscription payment term runs its course.

Plus, the Mazepay solution’s subscription management feature allows admins to cancel unused subscriptions and even issue cards for other legal entities.

Many companies today struggle with similar challenges around subscription and long-tail spend as Akind has had. With our joint solution, we combine our customised virtual cards with Mazepay’s innovative platform to help companies create clarity and structure in this complex area.
Richard Hammarstedt, Key Account Manager, Eurocard

The Results

Faster subscription purchases & total spend clarity.

Akind was able to outsource risk assessment to Mazepay by transferring all relevant IT subscriptions to the platform. And now, all employees using Mazepay can easily request renewals for their running subscriptions, saving time.

As well, after the successful pilot, Akind has expanded the solution to 11 companies in Sweden and 3 in Norway. They also plan to roll out the solution to companies in Germany and Finland in 2025, after many inquiries from employees in those countries about the solution.

And with our complete audit trail, Akind can always have the data they need, when they need it.

In our collaboration with Akind Group, we have been working iteratively on the account setup to align with their specific business rules and effectively roll out the Mazepay solution across multiple use cases. This approach ensures user adoption while guaranteeing that approval workflows comply with the various business requirements for a fully compliant purchasing process. Additionally, our flexible setup adapts to organisational changes and supports future rollouts for more companies within the group.
Rasmus Raspel, Customer Success Manager, Mazepay
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Thanks to Mazepay, we now have detailed insights into our card spend, allowing us to cut costs and negotiate better rates, which was difficult to do before.

Ronja Fornell

Procurement Specialist, Akind

Enable simplified corporate spend for your entire company.

Tailor access and permissions to fit each team’s unique needs, from procurement to finance, to drive adoption. Mazepay modernises spend management for all.

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